Picture Books No Longer a Staple for Children
That was the headline in the New York Times yesterday, and it's causing a hubbub on Twitter amongst the bookish folks (booksellers, authors, and bloggers mostly). There is much I agree and disagree with in this article... but mostly I thought about how indies really do do it better!
The article promotes the argument that parents are pushing their kids into chapter books and picture book sales are decreasing as a result. I disagree. We have a separate room for picture books at Aaron's and that room sees the most action, by kids of all ages. We purposely designed the book FOR the kids... the used books are in bins sorted by subject. We didn't have a corporate structure that chose our shelving and told us how to put out the books. The younger kids hit the door running to the playroom and just like being surrounded by all the books, the older ones like pulling out a book on their own and reading it in our rocking chair (sometimes aloud to a sibling or friend). Kids will read whatever we give them. Aaron still checks out picture books at his school library (as do many of his 2nd grade classmates). When we get new picture books at the store, it is Aaron who reads them first and gives us the thumbs up. At the same time he is deep into reading Harry Potter and The Hobbit.
The point I can agree with in the article, but is given just a glossing over, is that new picture books coming out in hardcover are too expensive. The classics and the tried and true author and illustrators can justify an $18 price tag (some do still sit on he shelves unlooked at), but an author with only a few mid-list books behind them is going to get overlooked not only by the customers but also the book buyers at that price. Personally, I think pricing for lots of children's books is out of hand. Aaron just read the arc for a book coming out in March...he started at 7:45 last night, and finished before getting on the bus this morning. The book is being released as a $15 hardcover - a book that took a 2nd grader less than a day to read. Compare that with the Katie Kazoos and A to Z mysteries that 2nd graders are also reading, which come out at $4 paperbacks. Which is a parent more likely to buy in this economy? Yep, the paperback. The same can be said for the picture books, even though those books will be read numerous times unlike many once and done chapter books.
When we meet with our sales reps we repeat over and over and over "too expensive in hardcover, we'll buy when it's in paperback" (same for adult books). In a world where we're constantly told that we need to spend less to have a good life (thanks to evil Mal-Wart), are we starting to de-value books? There are clamours everywhere about how e-books should be cheaper. Is this because a certain online e-tailer (Evil River Empire) has told the world that books should be cheap in any form? Yet a family has no problem spending $50 for movie tickets and popcorn for 2 hours of "entertainment". But this is a tangent for another day...
Picture book sales ARE NOT lagging. Sales of new overpriced hardcover picture books are. The publishers and many of the retailers live in a land of big cities and higher incomes that don't meet the realities here in small town main street. Yes we sell picture books, ones that we hand-select based on the interests of our youngest customers and their parents (and it's not always the ones on the best seller lists *cough*MoWillems*cough*) The chains look at sales reports from stores across the county, and not people or where the books ARE being sold when making stocking decisions. (Um, putting a $16 picture book on the same shelf as a $25 plush toy to help sell the book??? Adding Build-A-Bear into a store??? These are not decisions based on what kids are reading or even that fact that we need to teach kids to value books... oops another tangent.)
Used picture books have always been a bestselling section in our store, and I don't see new or used picture book sales (overall) lagging, even in the recession.... if nothing else books for kids are selling better.(maybe not the $18 hardcover from a new author, but the $13 one from Dr. Seuss is!). Our new picture book sales has tripled over the past year, due to our independent decision to focus on that section. If the chain stores are seeing less sales in that section, perhaps it is because the higher ups sitting in an office have decided to add more toys and take away shelf space dedicated to books. Funny that supposed bookstores are taking shelf space away from kids books while more and more places that are not booksellers are adding picture books (our local grocer and pharmacy are now carrying Golden Books). Perhaps if the NY Times wanted to cover what is really happening in children's books sales, they should talk to more indies outside of urban areas. We (the indies) are the ones that care about books and cater our shelf space and what is on that shelf based not on some distant sales figure, but on what the five year old standing in front of us is buying, talking about, and pointing out to mom.
So no, picture books are NOT "no longer a staple for children" and sales are not dropping significantly; at least as far as we can tell, not at indies that are taking the time to see what the customers want and catering to it.
Put a good picture book into the hands of a child of any age and you'll see a big smile.
Happy (picture book) Reading!
~Sam
Showing posts with label American Booksellers. Show all posts
Showing posts with label American Booksellers. Show all posts
Friday, October 8, 2010
Thursday, June 18, 2009
IndieBound Rocks!
Matt, the code-god behind the website IndieBound.org, has added some awesome new features that not-so-techno people like me can get "geeked" about.
As you can see we've added a "widget" to our blog that highlights some of our current bestselling books. Click on the book for more info or to order it. You too can add lists of books to your website, then link the book to IndieBound or your favorite indie bookstore (which is Aaron's Books, naturally! hehe).
Here's the skinny straight from the code guy himslef:
Our theme for this round of updates (yes, we picked a theme...) is "Pass it On." We've rolled out a number of significant changes to IndieBound.org to give you more ways than ever before to spread the Shop Indie message.
New Book List Builder New lists need new tools, and we wanted to be sure indie fans could build great lists fast. We've created a new list builder function which provides a book search on the left and your book list on the right, so you can add, rearrange, and move books between lists super-fast, all from one screen.
Annotate Book List BooksBy popular request! Using the new Book List Builder, you can add notes to each book on your list--for example, to request a signed copy, or to indicate which month your book group will be reading each title.
Share Your Lists with the World Once you've made a great list of books, you'll want to get it out there. We've provided several ways to do so. You can email your list to mutual friends on IndieBound.org, or to any group of email addresses. We've provided printable versions of each list that you can take with you for in-store shopping. And each list is syndicated as an RSS feed, so you can plug it into any RSS/XML widget on your blog or Facebook page.We're also working on public venues on IndieBound.org to show off the newest and best book lists.
But wait, there's also...
As always, frequent site visitors may need to refresh their browsers to see some of the changes.There's much more to come, including an update bringing these book lists to
Yes, you read that correctly- IndieBound also has a great iPhone application that will help you find indie stores (not just bookstores) wherever you are in the country, just by using your GPS location... and of course you can order books through the "app"... and it's FREE!!
Shop Indie everywhere you go!
Looking for the next great read, the next big thing, or the next undiscovered gem? Independent bookstores have always had the answer. Now IndieBound for iPhone puts the latest indie bookseller recommendations and bestsellers in your pocket, so you can *really* keep up with what’s going on in the book world. Each book includes a link to purchase direct from the website of an indie bookstore near you. Also included is a comprehensive book search and a location-based store finder to guide you straight to America’s best bookstores.
IndieBound for iPhone allows anyone to:
Browse indie bookseller recommendation lists (The Indie Next List, The Kids Indie Next List) and bestseller lists (The Indie Bestseller Lists)
Search for books from a comprehensive database of in-print titles
Review detailed book information
Buy books online from indie bookstores
Find local, indie bookstores nearby, or across the United States
Find other independently-owned businesses, like coffee shops, movie theaters, and bicycle stores
Free from the App Store -- Download Now!
The folks at the American Bookseller's Association and IndieBound are doing great things for us and we stand and applaud them wholeheartedly for their hardwork and never ending dedication (and we promise more Wilbur Buds at NAIBA in the Fall!!).
PS- to see our full list and what we have to say about the books (all are staff picks too.. how convenient) click here
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