Beating the recession: Knowing customers key to success

Beating the recession: Knowing customers key to success, experts say
By Jessica Bair

Sam Droke-Dickinson, in photo, and her husband, Todd, co-own Aaron’s Books in Lititz, Lancaster County. She said holding in-store events, expanding their new-books selection and working with the community helps increase their customer base. Photo/Amy Spangler

A retailer's customer base is at the heart and soul of its success....

Full article featuring words of wisdom from Aaron's Books: http://www.centralpennbusiness.com/weekly_article.asp?aID=224911702.1291873.924742.0149461.3776281.667&aID2=71125